Get On The Right TraJECTORY
Direction Determines Destination
We help creative agencies become more profitable, disciplined, and scalable—without losing their soul.
Executive Advisors for Agencies and Marketing Firms
Organizational Design
Build a leadership structure that empowers creative accountability.
A healthy agency starts with a healthy structure. We help you clarify roles, empower leaders, and design a decision-making framework that frees you from the daily grind. The result? An energized team, clear accountability, and the capacity to scale without chaos.
Optimized culture, leadership, and team structure.
Effective business models.
Operational Excellence
Streamline systems so creativity meets predictability.
Your creativity deserves a strong operational backbone. From project workflows to client onboarding, we help you simplify and strengthen the processes that keep your agency running. This means fewer fires to put out and more time for high-value, high-impact work.
Systems, processes, and project management.
Creativity with accountability.
Financial Strength
Establish transparent financial models and KPIs for confident decisions.
Financial models and metricfor better results.m. We help you develop financial systems that provide real clarity, from tracking profitability by client to forecasting cash flow with confidence. You’ll know exactly where you stand, and exactly how to get where you want to go.
Stability, visibility, and responsibility.
Financial models and metrics for better results.
Growth Strategy
Turn your agency into a revenue-generating machine with smarter pricing and sales.
Growth isn’t just about more—it’s about better. Together, we’ll identify your best opportunities, create pricing models that reflect your value, and map a sustainable plan for expansion that strengthens your culture while increasing your bottom line.
A marketing machine and a modern sales process.
Selling, pricing, and scoping for profitability.
Transform Your Business with The Jectory
David McMullen
Named the American Marketing Association's Atlanta Agency Marketer of the Year, David McMullen has been leading and growing creative companies for over 25 years.
As founder of TheJectory, Dave and his team consult with creative companies and agencies to help them run better. TheJectory offers in-the-trenches expertise in Leadership, Financial Success, and Operational Excellence...without killing creativity.
He has been helping companies adapt and grow in a changing world by specializing in leadership, organizational strategy, innovation, and entrepreneurship. Companies like redpepper, Media Frenzy Global, Luckie, and many others have relied on Dave to put the right people on the right strategy for over two decades.
He is a creative leader who knows how to implement processes that allow both creativity and profitability to thrive. Having been featured on 60 Minutes, NPR, CNN, Headline News, CNBC, FOX News, and numerous national publications, Dave was also the Pinnacle Small Business Person of the Year and was listed on Catalyst Magazine's "Top 25 Entrepreneurs".
He served as the President of the Atlanta Entrepreneur Organization and is a graduate of EO’s Entrepreneurial Masters Program at MIT. Under Dave’s leadership, redpepper made a run on the Inc5000 list of fastest-growing companies for 7 years.
Experienced Team
The Jector Group team, "TheJectory," is comprised of current and former agency executives from every discipline. Creative, Marketing, Sales, Account Leadership, Project Management, Finance, and others.